In the three seasons that I've been with the Washington Commanders, this was our first to make it to the playoffs. It was filled with some truly exciting moments that we were able to capture through the creative as we built excitement for our fans and for all of DC as we were able to do things that haven't been done in 30+ years.
Featured throughout this recap are a lot of the pieces that I got the chance to create for different areas of our organization such as our broadcast team, our marketing team and our social team. The creative direction that we developed implemented actual gold textures into our designs to replace our brand gold which gave everything an elevated feel going into the playoff push.
As we continued to develop the creative, we needed to develop more backgrounds for our broadcast team to use for their LED wall graphic during shows so we started to explore how to bring the gold more subtle into graphics while also exploring different textures that felt elevated from what we were doing in season.
Below are a few different pieces that the rest of the team collaborated on and threw together. I'm so proud of what we were able to accomplish and create together. You can see that the excellence on the field definitely was reflected in the creative that we made.
